Meta Ads Case Study: Scaling Growth for a Luxury Perfume Brand

Client: Confidential
Industry: Luxury Fragrance
Platform: Meta (Facebook & Instagram)
Duration: Nov 2024 – Apr 2025
Scope: Strategy, Media Buying, Creative Testing, Optimisation

The Brief

A premium perfume brand approached me to help improve performance on Meta Ads. Their goals were simple but ambitious:

• Increase online purchases

• Improve return on ad spend (ROAS)

• Grow brand visibility and engagement

• Maintain efficiency despite rising ad costs

What I Did

1. Campaign Restructure
I reorganised campaigns around high-performing product categories and aligned creative with seasonal demand.

2. Smart Targeting with First-Party Data
Using a mix of lookalike audiences and high-intent segments, I focused budget on users most likely to convert.

3. Creative & Copy Testing
I introduced new ad formats, scent-focused messaging, and user-generated-style visuals to improve engagement and click-through rates.

4. Optimised Landing Pages
Working alongside the brand’s team, I helped direct traffic to high-converting pages with clearer calls to action.

The Impact

With less than a 20% increase in ad spend, I helped this brand achieve:

• More revenue-driving purchases

• A 22% lift in ROAS

• Lower cost per conversion

• Stronger customer engagement across Instagram and Meta platforms

• Scaled and restructured Google Ads account so both platforms worked in harmony and applied a full cross channel funnel