Google Ads Case Study
Scaling a Luxury Fashion Brand by 55% in 6 Months
More conversions, lower cost per acquisition, and nearly double the new customers — all without increasing headcount.
About the Brand
I worked with a UK-based luxury womenswear label known for timeless, elevated pieces. They had been running Meta and Google Ads in-house but weren’t seeing the returns they wanted. They were spending more without driving significant new customer growth, and they weren’t sure where to go next.
The Problem
Before I stepped in, the account was suffering from:
A high and rising cost per acquisition
Limited growth in new customers
A return on ad spend (ROAS) that had flatlined
They needed an expert to step in and bring fresh structure, clarity, and performance.
My Approach
As a freelance Google Ads manager, I’m able to work closely with my clients and get hands-on with the details that often get missed by larger agencies or overwhelmed in-house teams. For this client, I focused on:
Rebuilding the account structure from the ground up
Segmenting and targeting high-value audiences using first-party data
Implementing value-based bidding strategies
Running creative and copy tests to lift CTR and conversions
Optimising daily based on real performance, not generic benchmarks
Scaling their Meta ads account and making the two accounts work in harmony with a full, cross channel approach.
The Results (After 6 Months)
Why Hire a Freelancer Instead of Going In-House or Agency?
Hiring a freelancer means:
Direct access to the person doing the work – no layers of account managers
Specialist experience without long-term overheads
Flexibility to scale up or down as your business needs change
Full transparency and fast adjustments – no waiting weeks for change requests
You get senior-level strategy, hands-on execution, and the kind of focused attention your account actually needs to perform.
Ready to See What I Can Do for Your Brand?
If you’re managing your Google Ads or Meta Ads in-house or working with an agency but not seeing results, I’d love to take a look at your account and show you what’s possible.
Or, if you prefer: Email me directly with your goals and I’ll let you know how I can help.