Are You Ready to Run Facebook Ads?

Paid Meta social ads (Facebook ads) can be a game-changer for small businesses — but how do you know if you’re ready to invest?

If you’ve been relying on organic posts alone and you’re not seeing the reach or results you’d hoped for, now might be the time to explore paid advertising. But before you dive in, there are a few important boxes to tick.

1. Is Your Website Ready?

Think of your website or landing page as the “shop floor” for your ad traffic. Ask yourself:

• Is it mobile-friendly?

• Does it load quickly?

• Can someone easily find what they need and take action?

• Is your checkout process super slick and do you have payment options such as Apple Pay, PayPal and Google Pay set up?

• Do you have trust signals on your home page?

• Do you have enough stock to cope with demand?

You can run the best ads in the world, but if your website doesn’t convert, your budget won’t go far.

2. Do You Have the Right Creative?

Visuals matter. Social media is a fast-scrolling space — and your ad needs to stop thumbs in their tracks.

Do you have:

• High-quality product photos?

• Engaging short videos?

• Lifestyle imagery or UGC (user-generated content)?

Even simple visuals with clear messaging can work well if they feel authentic to your brand.

3. What's Your Goal?

Before launching any campaign, be clear about what you want to achieve.

Whether it’s:

• Driving sales on your website

• Generating leads

• Raising awareness

…your objective should guide your targeting, copy, creative format, and call to action.

4. How Much Should You Spend?

Budget is one of the biggest concerns for small businesses. You don’t need thousands to get started — but you do need a realistic idea of what’s possible.

The best approach is to base your budget on:

• Your profit margins

• Customer lifetime value

• The number of conversions you’ll need to break even (or better)

I’ve written a full guide to help you work this out: How to Work Out Your Facebook Ads Budget

So, Are You Ready?

If you’ve got:

✔ A clear goal
✔ A website that converts
✔ Strong visuals
✔ A realistic budget

…then yes — you’re in a great position to get started with paid social. (Should also add patience to that tick list! The majority of ad accounts take three months to mature to sales, following an initial period of data buying to feed the algorithm.)

When done strategically, Meta ads can deliver brilliant results — even on a modest spend. If you’re ready to grow and need help building your first campaign or configuring your Meta ad account get in touch to find out how I can support your paid ads strategy through a Power Hour or go straight to ads management.